On-site security guards must know how to provide outstanding customer service to do their jobs efficiently. An essential part of upholding safety is being approachable and friendly to those who may need a helping hand. Though customer service skills are helpful for guards in several industries, this blog will focus on the responsibilities of security guards in retail. From greeting customers to keeping your parking lots safe, retail security guards can keep your shoppers coming back again and again.
As a security company that proudly serves Denver and Colorado Springs, Pikes Peak Security is committed to providing security services that exude excellence. Our expertly trained security guards are equipped with years of experience protecting others, making us one of the best security companies in the industry. Safety is always our top priority, whether at an event or a storefront.
Why Customer Service Security is Important
A customer service security guard acts as a deterrent to theft, shoplifting, and vandalism. Additionally, customer service security can assist in managing crowds and ensuring the safety of your customers. They will also answer questions from customers about store policies and procedures. Finally, they have an understanding of local laws and regulations that both employees and customers should follow.
Customer service security guards can also help improve employee morale. Employees will appreciate the extra safety they feel knowing that a trained guard is nearby and ready to assist them if needed. This improved morale can lead to higher productivity levels, providing your business an added benefit from having customer service security guards on staff.
Roles of Retail Security Guards
Now that we’ve covered the importance of customer service security, a few of the customer service responsibilities a trained guard should fulfill are:
1. Greeting Customers
A security guard is often stationed near the entry of your business. This is for security reasons but also to provide a warm welcome for your customers. As the first point of contact, a security guard should welcome your customers with a friendly greeting that will leave your customers feeling welcomed and comfortable. Additionally, a security guard making their presence known immediately will limit any potential security threat and make your customers aware they have a resource for help if needed.
2. Managing Crowds
During peak times, customer service security guards can help manage crowds and improve traffic flow. They can also assist with crowd control during events or if large groups are forming on your property. In addition to helping maintain order, a security guard will also be able to answer questions from customers about store policies or procedures.
3. Enforcing Policies & Procedures
Customer service security guards are responsible for ensuring that store policies and procedures are followed. This helps create a safe environment and keeps everyone on the same page, ensuring no one is taking advantage of any loopholes or bending the rules. A security guard can also help diffuse any disputes between customers and staff before they get out of hand.
4. Making a Good First Impression
A security guard will often be the first interaction your customers have with your business. That means they have the responsibility of making a great first impression. Having visible on-site security will show your clientele that their safety is a priority, and they’ll feel protected while visiting your business.
5. Communicating Clearly
An important skill needed to become a security guard is communicating clearly. In times of crisis, a security guard must be able to instruct those around them, and communicate with other on-site security to develop a plan of action. Additionally, being able to clearly communicate means that a security guard will be able to provide proficient customer service to those visiting your business. Whether it be answering questions or explaining safety protocols, a security guard will assist in making your customers feel at ease.
6. Assisting Customers
When an on-site security guard consistently protects your business, they will make it a priority to learn about your company and the services or products offered. Not only will this help them better understand the unique security needs of your business, but also better understand your customer base.
A security guard should always make it a priority to be a helping hand when possible, whether that be to give someone directions or provide safety in a time of crisis. A security guard will always be a trustworthy source of help to your customers.
7. Upholding A Safe Environment
To guarantee a pleasant customer experience, a security officer’s top priority will always be to uphold a safe environment. They will do this by enforcing safety protocols and utilizing the safety training they have received. Guards should patrol property frequently and monitor surveillance systems.
Get The Security You Deserve With Pikes Peak Security
At Pikes Peak Security, our security officers receive continual training to ensure they are able to excellently provide safety and exceptional customer service to your customers. From de-escalation training to top-of-the-line interpersonal communication skills, our security guards are equipped to handle all of your security needs. Having a Pikes Peak Security guard at your business means your customers will have access to exceptional security and customer service. Contact us today to enhance your customer’s experience at your business.
